The ICE
St. Moritz, SwitzerlandAn alpine stage where automotive artistry and haute society meet.
Perceived, Cult Classic
Quality:
Key Quality Indicators:
Curated Heritage
Automobiles are handpicked by a selection committee, evaluating nominees based on specific, prestigious categories
Discreetly Luxurious
A cult culture icon — the crowd boasts an exquisite balance of serious automotive connoisseurs and society-minded guests
Strategically Located
Whether for leisure, sport, shopping or mingling… some may say that St. Moritz is the perfect winter playground
